Friday, September 11, 2009

The 22 Immutable Laws of Marketing

Been reading this book called "The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. It is actually kind of interesting cause they talk about the best ways to get a product out and seen in the public and having people like it enough to want to buy it.

I am finding many of the things they mention to be very true in all honestly. Good example is the law of Leadership, or basically being first in your field. They say the people that came first are always the most recognized no mater how bad they might be at what they do. I think good examples of this are companies like Disney. They were one of the first to make animated feature films so now when people think of animated movies first they think of Disney.

Anyway it is a cool little book to look into. Here is a list of the rest of the laws.

1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of Perception
5. The Law of Focus
6. The Law of Exclusivity
7. The Law of the Ladder
8. The Law of Duality
9. The Law of the Opposite
10. The Law of Division
11. The Law of Perspective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Success
19. The Law of Failure
20. The Law of Hype
21. The Law of Acceleration
22. The Law of Resources

The interesting thing about this book is most of what they talk about you can see in everyday marketing and advertising.

If fact the law of Resources is interesting because they talk about how it important to get started with are so important. I trying to fund my art career and my freelance career is sometimes hard. I have to have supplies, as well as be able to supply the people that buy my work with a certain amount of inventory so they can purchase art from me at a reasonable price. A person might not want to spend $40 on a sketch card but they can get a copy of the original and cherish it just as much as they would have loved the original.

But, I have to put out money to provide those things and if I don't have resources to do it quickly gets frustrating. Anyway the book isn't that thick. It is a quick read and very interesting.

God Bless,

Arie's Sketch Dump